WINNER: EVENTS & SEASONAL GOLD
Irving Home Furnaces
Executive Summary
- There is no such thing on earth as an uninteresting subject; the only thing that can exist is an uninterested person. G. K. Chesterton (18741936)
The next time someone tells you they work in a lowinterest category, ask them how it compares to home furnaces. Even so, in late summer 2001, with Atlantic Canada's home heat season just around the corner, Irving Oil's home furnaces had a highly ambitious goal. In a mature market, they wanted a +30% yearoveryear increase in...