Hyundai - Smart is In

During the global recession of 2008 – 2010 the auto industry was hit particularly hard by sales declines.

Hyundai – Smart is In

Agency: Bensimon Byrne


Business Results Period (Consecutive Months): July 2008 – June 2010

Start of Advertising/Communication Effort: July 2008

Base Period as a Benchmark: Calendar 2007

Geographic Area Covered: Canada

Annual Budget Range: Over $5 Million


a) Overall Assessment

During the global recession of 2008 – 2010 few consumer categories were as brutalized as the auto industry. In 2008 sales declined 17% (vs. 2007) and in 2009 they were down another 10.7%. Toyota and Honda suffered monthly sales drops in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands