| Agency: Doug Agency Inc. |
Grolsch – Grolsch delivers results
Winner: Off to a Good Start - Bronze
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): January 2005–December 2005*
Start of Advertising/Communication Effort: May...
Grolsch - Grolsch delivers results
In 2004, in the Canadian market, beer brand Grolsch had reached crisis point. It was increasing its price, losing distribution, and losing market share to bigger brands with bigger budgets.
