"Groceries not guns" (Taking aim at Corporate America)

This case study describes how MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA (MDA) combined innovative ideas, a powerful message and digital channels to get retailers to ban guns from their stores.

"Groceries not guns" (Taking aim at Corporate America)

GreyMoms Demand Action for Gun Sense in America

Situation analysis

Overall assessment

"Perseverance is not a long race; it is many short races one after another."

Walter Elliot

In December 2012, the Newtown...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands