General Mills Canada: Rediscover the Joy of Nature Manifesto

This case study details how Nature Valley, a brand of granola bars, emotionally repositioned its brand to reconnect with Canadian consumers.

General Mills Canada: Rediscover the Joy o Nature Manifesto

Agency: Cossette Communication Inc

Case overview

Nature Valley has always been a nostalgic brand for consumers but has built their business with functional messaging. Throughout the years, with

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