Agency: BBDO Canada |
Dodge SX 2.0
Advertiser: DaimlerChrysler Awards: Off to a Good Start - Silver
EXECUTIVE SUMMARY
Results Period for the Case: 6 months from October 02 to the end of March 03.
Base Period Used for Comparison: Historical trends where appropriate.
This is the story of the first six months of the Dodge SX 2.0. But it is more than that. It is the story of a transformation. How an aging product got a new life with a new target. How the cute but undesirable Sandra...