Cineplex: Lily & the Snowman
Agency: Zulu Alpha Kilo
Case overview
For a brand to get noticed during the holiday season is no small feat with every marketer ramping up their advertising efforts and spend. And to do so with a limited media budget is near impossible.
We could have done the typical 'go to the movies with your family over the holidays' advertising. Instead we created branded content that was as entertaining as the movies that Cineplex shows on their screens.
Branded content is all about offering something of value to the viewer. It has to be about...