Cineplex: Lily & the Snowman

This case study details how Cineplex, a cinema chain, increased sales and brand affinity through branded content.

Cineplex: Lily & the Snowman

Agency: Zulu Alpha Kilo

Case overview

For a brand to get noticed during the holiday season is no small feat with every marketer ramping up their advertising efforts and spend. And to do so with a limited media budget is near impossible.

We could have done the typical 'go to the movies with your family over the holidays' advertising. Instead we created branded content that was as entertaining as the movies that Cineplex shows on their screens.

Branded content is all about offering something of value to the viewer. It has to be about...

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