Canadian Down Syndrome Society: Down Syndrome Answers

Educational online videos allowed the Canadian Down Syndrome Society to help pregnant mothers understand what life was like for those with the condition.

Campaign details

Agency: FCB CanadaAdvertiser: Canadian Down Syndrome SocietyCategory: Cause

Section I — Case Parameters

Business Results Period (Consecutive Months): November 2016 – March 2017Start of Advertising/Communication Effort: November 1, 2016Base Period as a Benchmark: October 2016Geographic Area: CanadaBudget for this effort: $0 – $50,000

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

When parents learn their unborn child has Down syndrome, they have a short period of time to decide whether to keep the baby or...

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