Bud Light

Campaign, 2000-1, for Bud Light in Ontario. Brand had been available there for 8 years, but remained obscure and without active support.

WINNER: PACKAGED GOODS BEVERAGE SILVER

Bud Light

Executive Summary

You've heard of Bud Light right? Of course. It's that big U.S. brand, but it's light, and it's American. Why would I ever drink it in Canada? That was pretty much the situation for Bud...

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