Brita – Brita Water Filters

Sales of Brita's water filtration system were at a standstill, at least partly due to the popularity of bottled water and in-line systems.
Agency: DDB Canada

Brita – Brita Water Filters

Gold: Packaged Goods Food/OtherGold: Best Insight

EXECUTIVE SUMMARY

Business Results Period (consecutive months): March 2006-February 2007Start of Advertising/Communication Effort: April 10, 2006Base Period for...

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