Branding Lessons from Prize Winning Canadian Campaigns 2011: Part I

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Branding Lessons from Prize Winning Canadian Campaigns: Part I

Each year I update these Crossover Notes, and it's that time again. As before, if you've read this cover note before, you can skip it. If not, it's worth a quick read.

My career started with a seven year sentence in brand management at Procter & Gamble. Then I clambered up the ladder at O&M, becoming President and later Vice Chairman, all of this in Toronto. Then I set up as a consultant.

P&G and O&M were passionate about “lessons learned”, and so was I. All the Cassies cases have great...

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