Becel's Sponsorship of “The Heart Truth”
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): | January 1 2008–March 31 2008 |
Start of Advertising/Communication Effort: | February 1 2008 |
Base Period for Comparison: | Ql 2007 |
a) Introduction:
Think of three of the most important women in your life. Now imagine that, tragically, one of them dies from heart disease. If things don't change, statistics say that willhappen because currently 1 in 3 Canadian women die from the condition. That equates to nearly 50,000 women each year – 8 times the number of women who die from breast cancer. In fact, heart...