Alberta Health Services: Tobacco Cessation - Keep trying

This case study shows how a new campaign helped Alberta Health Services (AHS) target 25 to 40-year-old women by encouraging current smokers in this demographic to make a new attempt at quitting, this time with the support of AlbertaQuits.

Alberta Health Services: Tobacco Cessation - Keep trying

DDB Canada

Situation analysis

Overall assessment

Historically, Alberta has maintained a smoking rate higher than the national average. The 2008 Alberta Tobacco Reduction Strategy identified a goal

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