2010 Subaru Outback

The Subaru Outback had historically been a key model for Subaru Canada, accounting for 28% of total unit sales back in 2001.

2010 Subaru Outback

Agency: DDB Canada


Business Results Period in Consecutive Months October 2009-April 2010

Start of Advertising/Communication Effort: October 10, 2009

Base Period as a Benchmark: October 2008 – April 2009

Geographic Area Covered: Canada

Annual Budget Range: $3 – 4 million


a) Overall Assessment

Outback had historically been a key model in the Subaru lineup, accounting for 28% (4,300 cars) of total Subaru unit sales in 2001. Since then, it had been in major decline, selling just over 2000 units in 2008. Outback...

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