CBS Vision: Hawaii Five-0/Reboot

CBS, the U.S. broadcaster, decided to relaunch classic cop show Hawaii Five-0 for its 2010 schedule.

CBS Vision: Hawaii Five-0/Reboot


Re-boot a TV series to appeal to multiple generations of viewers where remakes had previously failed and skepticism prevailed among consumers and media. To achieve this, a strategically backed marketing plan needed to be created that would garner immediate appeal to both those familiar and unfamiliar with the original show.

The history of television remakes is almost as classic as the original series themselves. Despite numerous attempts to revive previously popular series – including ‘Knight Rider', ‘Bionic Woman', ‘Dragnet’ and ‘The Fugitive’ – to name a few, all of which had short runs and...

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