CBH Group: Make It Grain!

Daniella Chadinha, Hannah Muirhead, Darcy White

CBH, a grain grower brand, launched a campaign in Australia to generate interest in working for the brand and recruit 2,000 harvest casuals, prepare the supply chain and network and maintain an uninterrupted production stream.

Campaign details

Brand: CBH GroupBrand owner: CBH GroupEntrant company: The Brand Agency - AustraliaIdea creation: The Brand Agency PerthMarket: Australia & New ZealandSector: Business & industrialMedia channels: Content marketing, Websites & microsites, Outdoor, Out-of-home, Online video, Programmatic display, Email marketing, Radio & audioBudget: Up to 500k

Executive summary

Turning a bumper harvest into a bumper recruitment drive!

Every summer, CBH need workers to fill casual positions across their receival network. CBH manages 130 receival sites that serve as the delivery point for all harvest grain...

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