Cause-Related Marketing: An Idea Whose Time Has Come

Hamish Pringle and Marjorie Thompson

Discusses Cause-Related Marketing (CRM). Companies seek to improve their branding by linking to a charity or social cause.

Cause Related Marketing: An Idea Whose Time has Come

Hamish Pringle &Marjorie Thompson

Cause-related marketing (CRM) can be defined as a strategic positioning and marketing tool which links a company or brand to a relevant social cause or issue, for...

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