Management Slant
- Charity and nonprofit digital sites, as well as web and social media accounts, open possibilities for practitioners regarding cause-related marketing advertising placement on a niche platform that can generate more compelling responses to their advertisements.
- Consumers are more in favor of digital cause-related marketing advertising that explicitly mentions a donation amount to a nonprofit organization or cause, compared with online cause-sponsorship advertising that simply makes a declaration of a brand’s association with a nonprofit organization or cause.
- A higher donation offer should bring more benefits for the customer in terms...