Cause-related marketing advertising formats on nonprofit websites: Does a company’s donation-amount offer in nonprofit display ads drive purchase intention?

Wilson Ndasi, Elvira Bolat, and Gelareh Roushan

Advertisers and marketing professionals target nonprofit web and social media visitors with digital cause-related marketing display advertisements.
Ndasi, Bolat, and Roushan

Management Slant

  • Charity and nonprofit digital sites, as well as web and social media accounts, open possibilities for practitioners regarding cause-related marketing advertising placement on a niche platform that can...
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