Caught in the Web: Thousands of people are talking about you right now - Are you listening?

Word of mouth has long been recognised as the most powerful form of communication and now the internet has dramatically increased the scope consumers have to transmit and to receive messages from trusted sources.

Caught in the Web

Thousands of People are talking about you right now – Are You Listening?

Gordon PincottMillward Brown, United Kingdom

WORD OF MOUTH

Ever since the emergence of language, human beings have used ‘word of mouth’ to communicate...