Cathay Financial Holdings: Gold Noise

The development of Taiwan's financial categories has entered a new competitive situation of virtual-real integration, and emerging pure online banking brands are seizing the financial market.

Case details

Brand: Cathay United Bank

Brand owner: Cathay Financial Holdings

Main agency: Ogilvy & Mather Taiwan

Major agency holding group: WPP

Launched in: Taiwan

Industry: Finance

Media channels:

Budget: less than 100,000

Case Summary

In the era of content marketing, financial brands must take the initiative to create topics to eliminate the new generation’s indifference and aversion to financial communications.

We found that most people have the expectation and need to improve their financial health, and financial problems have long been the top source of stress for Taiwanese people. We...

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