Background Info
Quarry days at Caterpillar are an annual staple for Caterpillar customers and dealers alike. The place to be for the latest and greatest in quarry equipment, they are a unique occasion to share experience and create long-lasting relationships with their customers.
Due to the COVID-19 pandemic, these quarry days had to be cancelled in 2020 and 2021.
Our task was to therefore find a new way of connecting with Cat customers and dealers, in a virtual setting.
Primary Objective: Thought Leadership
Establish Caterpillar as THE EXPERT for Quarry operations by sharing best practice example on how to optimize operations...