Caterpillar: Secret life of quarries

Caterpillar, an American construction equipment manufacturer, created an online series of videos that documented ‘the secret life of quarries’.

Background Info

Quarry days at Caterpillar are an annual staple for Caterpillar customers and dealers alike. The place to be for the latest and greatest in quarry equipment, they are a unique occasion to share experience and create long-lasting relationships with their customers.

Due to the COVID-19 pandemic, these quarry days had to be cancelled in 2020 and 2021.

Our task was to therefore find a new way of connecting with Cat customers and dealers, in a virtual setting.

Primary Objective: Thought Leadership

Establish Caterpillar as THE EXPERT for Quarry operations by sharing best practice example on how to optimize operations...

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