Caterer.com – Little Gordon
THE BRIEF/BUSINESS CHALLENGE
Caterer.com is the UK's leading specialist recruitment website for the hospitality industry and part of Totaljobs Group. Having grown out of the major trade publication, Caterer and Hotelkeeper, the brand boasts a strong heritage within the industry, which is reinforced through industry-centered events and ad-hoc print advertising.
When Caterer.com came to Rebel Virals, they already had an exceptional record of targeting active jobseekers in hospitality, predominantly through eDM, SEM, and their revamped website.
Online recruitment can easily be seen as a cold and rational business. The stakes are...