Category insights: Beauty & personal care

Provides insights from today's Beauty & Personal Care category and explores brand performance using proprietary WARC Digital Commerce dComm Index data.
  • In 2022, the global Beauty & Personal Care market generated approximately $430bn in revenue, forecast to rise to $580bn by 2027.
  • In 2022, e commerce became the beauty category’s dominant channel , claiming 21% of sales, edging out special retailers like Ulta Beauty Inc and Sephora.
  • The category is notably resistant to inflationary pressures – only 13% of US consumers have reduced spending on personal care items in the past 12 months.
  • Amazon is set to overtake Walmart as the top US beauty retailer by 2025, and an analysis of WARC’s dComm Index in conjunction with Perpetua sales estimates found...

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