Catching Up With Web-TV: An analysis of non-linear viewing on the TV and the internet
Bas de Vos, Janet Slabbekoorn, Mariana Irazoqui, Frans Kok and Liesbeth Nekkers
ESOMAR raised the question of how the audience measurement industry is responding to new, hybrid and cross-over media platforms and consumption moments. In The Netherlands, development of television content viewing platforms has seen rapid development. Since 2005, digital TV penetration has been growing. Cable TV is still the dominant platform for digital reception, but digital terrestrial TV has, in the last two years, shown...