Catching the eye of the CEO

Damian Thompson

This short article discusses the best strategies that marketers can employ to reach 'C-level' executives.

Catching the eye of the CEO

 Damian Thompson MEC MediaLab EMEA

The ‘C-Suite’ horrible, but functional, phrase to describe those senior executives at the very top of the corporate ladder. This group remains high on the list of the most appealing targets for many marketers, and is often regarded as being one of the most challenging audiences to reach.

If we’re honest, however, ‘reaching’ CEOs is not an issue: their lives are often carefully regimented by others. We know where to find them, how they travel and which media...

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