The Research 2009 MRS conference is reported by WARC’s Online managing editor James Aitchison. The conference addressed digital media and covered various topics including: digital advertising research; digital as a qualitative research tool; and digital scepticism.
Catching the Digital Drift: Digital themes from the Research 2009 MRS Conference
James Aitchison
WARC Online
More than a third of papers presented at the Market Research Society's Research 2009 conference address digital media in some way. It was a similar...
