Catching the Digital Drift: Digital themes from the Research 2009 MRS Conference

The Research 2009 MRS conference is reported by WARC’s Online managing editor James Aitchison. The conference addressed digital media and covered various topics including: digital advertising research; digital as a qualitative research tool; and digital scepticism.

Catching the Digital Drift: Digital themes from the Research 2009 MRS Conference

James Aitchison WARC Online

More than a third of papers presented at the Market Research Society's Research 2009 conference address digital media in some way. It was a similar...

Not a subscriber?

Schedule your live demo with our team today