Catch them young and keep them long
Rohin Malhotra, Barbie Clarke and Joe Michael
This paper seeks to answer a major question: how effective is sponsorship? This paper argues the case for sponsorship and search for ways in which effectiveness can be evaluated.
Catch
Them Young And Keep Them
Long
Sponsoring
the brand
Joe
Michael
Barbie ClarkeThe Kids and Youth
Consultancy
andRohin MalhotraFox Kids Online
Research Services
(Europe)
Introduction
This paper
concentrates on the big
sponsorship event of the
year...
