Castrol: Your best business partner

Castrol, an industrial and automotive lubricant brand, launched its 'Your Best Business Partner' campaign to increase sales in independent workshops in China.

Campaign details

Brand: CastrolBrand owner: CastrolEntrant company: Mindshare ShanghaiIdea creation: Mindshare China, ShanghaiMarket: ChinaSector: Tyres, fuel, accessories, servicesMedia channels:Content marketing, Mobile & apps, Sponsorship - event, property,...