Campaign details
Brand: CastrolBrand owner: BPEntrant company: Mindshare Vietnam, Ho Chi Minh CityIdea creation: BP Castrol Ltd, Ho Chi Minh CityMarket: VietnamSector: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Direct marketing, Mobile & apps, Public relations, Social mediaBudget: Up to 500k
Executive summary
As the leading lubricant brand in Vietnam, Castrol led the charge in supporting their valued mechanic customers through the COVID-19 pandemic. By taking the time to identify their personal needs and motivations, Castrol was able to develop a campaign that spoke to...