Castrol: Tell the AI to protect what you love

张梦飞、王逸凡、陈佳希

Case details

Brand : Castrol Magnetic Protective Lubricant

Brand owner : Castrol

Main Agency : Mindshare Media

Put on the market : Mainland China

Delivery time : May 20-May 31, 2020

Industry : Lubricants

Media channels : social media, map APP, KOL

Budget : 3.5 million

Case summary

As a low-profile automotive lubricant category, Castrol Magneto has been providing car engine protection for "family guardians" so that they can protect their families uninterrupted while driving, but "family guardians" often Ignoring oneself is also a person who needs to be protected. In...

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