Castrol: Stop car abuse

Castrol, an automotive lubricant brand, launched a campaign in Indonesia to highlight the importance of using high-quality engine oil.

Campaign details

Brand: CastrolBrand owner: BPEntrant company: M&C Saatchi Indonesia, JakartaMarket: IndonesiaSector: Tyres, fuel, accessories, servicesMedia channels: Online video, Outdoor, out-of-home, Social mediaBudget: Up to 500k

Executive summary

Car...