Castrol: Shoppable Walmart Garage

Castrol, an oil brand, encouraged DIY consumers to pick its oil over any other by partnering with Walmart and NFL star Larry Fitzgerald to turn his garage into a fully shoppable destination.

Campaign video: Castrol – Shoppable Walmart Garage

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Media Agency: Mindshare New YorkAssociate Director, Content+, Mindshare: Shadae BradshawAssociate Director, Digital Investment, Mindshare: Allison LindenAssociate, Programmatic, Mindshare: Mariela VazquezBranded Content Producer, Content+, Mindshare: Ann KelseyCommerce Lead, Mindshare: Joe MigliozziCreative Director & Executive Producer, Content+, Mindshare: Russ SteinCreative Director, Content+, Mindshare: Ben ChiangDirector, Mindshare: Jarett FienmanDirector, Programmatic, Mindshare: Leah JacobsonExecutive Director, Mindshare: Marissa RutherfordHead of Strategy, Content+, Mindshare: Patrick LyloManager & Assistant...

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