Castrol: Protect The Protectors

Thunder Shi, Doris Zhou, Nicholas Short

Castrol, a lubricant oil brand, launched a campaign in China to connect to its target audience, increase sales of its newly released product series, Castrol MAGNATEC, and drive its brand image.

Campaign details

Brand: CastrolBrand owner: BPEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: AutomotiveMedia channels: Radio & audioBudget: 3 - 5 million

Executive summary

The automotive oil lubricant...

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