Castrol: Protect the Protector

Castrol, a lubricant oil brand, launched a campaign in China to connect to the target audience, increase sales of its newly released product series and drive its brand image of non-stop protection.

Campaign details

Brand: CastrolLead Agency: Mindshare ChinaRegion: APAC

Strategy

Objective

Castrol needed to find an innovative way to connect to its target audience, to increase sales of its newly released product series, Castrol MAGNATEC (which provides...