Castrol: Protect the protector

Nicholas Short, Frank Zhang

Auto lubricant oil brand Castrol combined AI and GPS to increase sales and reconnect with consumers in China post-pandemic.

Campaign details

Brand: CastrolBrand owner: BPAgency: Mindshare ChinaMarket: ChinaSector: Tyres, fuel, accessories, servicesMedia channels: Mobile & appsBudget: 500k - 1 million

Executive summary

Auto lubricant oil brand Castrol needed to find an innovative...

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