Campaign details
Brand: CastrolBrand owner: BPAgency: Mindshare ChinaMarket: China (Mainland)Sector: Tyres, fuel, accessories, servicesMedia channels: Mobile & appsBudget: 500k - 1 million
Executive summary
Castrol needed to find an innovative way to connect to its target audience, to increase sales of its newly released product series – Castrol MAGNATEC – and drive its brand image of non-stop protection as China came out of the COVID-19 pandemic.
Our target audience – those aged 25-45 – were predominately parents, responsible for a lot of the family's day-to-day driving...