Castrol: Protect the protector

Nicholas Short, Frank Zhang

Oil company, Castrol, met its targets even in the face of COVID-19-related market decline with an AI-powered collaboration with Baidu Maps.

Campaign details

Brand: CastrolBrand owner: BPAgency: Mindshare ChinaMarket: China (Mainland)Sector: Tyres, fuel, accessories, servicesMedia channels: Mobile & appsBudget: 500k - 1 million

Executive summary

Castrol needed to find an innovative way to connect...

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