Campaign details
Brand: Castrol Brand owner: BP Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Tyres, fuel, accessories, services Media channels: Word of mouth, Influencers, KOLs, Events & experiential, Search marketing, Online display, Sponsorship - media, Social media, Online video, Radio & audio, Public relations, Television & Connected TV Budget: 1 - 3 million
Executive summary
After COVID-19 lockdown impacted people’s lifestyle and Castrol’s business, we launched a come back with the message of “Live Life Exhilarated” through personalisation with...