Castrol Power1 Ultimate: Reigniting the Ultimate Spirit

An Tran Khanh, Mai Tran Hoang, Dai Vo

Castrol Power1 Ultimate, a lubricant brand, launched a campaign in Vietnam to bring the "Ultimate performance" to the next level, win the heart and mind of consumers, improve market share and define its position.

Campaign details

Brand: Castrol Brand owner: BP Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Tyres, fuel, accessories, services Media channels:Word of mouth, Influencers, KOLs, Events & experiential, Search marketing,...

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