Castrol POWER1 Ultimate: From real life interaction to virtual engagement for ultimate victory

Engine lubricant Castrol Power1 partnered with online game League of Legends to attract Gen Z consumers and secure long-term growth in Vietnam.

Campaign details

Brand: Castrol POWER1 UltimateAgency: Mindshare VietnamRegion: APAC

Strategy

Objective

For years, Castrol has been the overwhelming market leader in Vietnam's lubricant category. But retaining the flagship position is vital and becoming the...

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