Castrol POWER1: The ultimate launch

Motor oil brand, Castrol, targeted Gen Z's passion points of esports and rap music to triple its market share with the launch of its POWER1 ULTIMATE product in Vietnam.

Campaign details

Brand: Castrol POWER1Brand owner: BP CastrolLead agency: Mindshare VietnamContributing agency: Ogilvy VietnamMarket: VietnamSector: Tyres, fuel, accessories, servicesMedia channels:Gaming & in-game advertising, Integrated, Livestreaming,...