Campaign details
Brand: Castrol POWER1Brand owner: BP CastrolLead agency: Mindshare VietnamContributing agency: Ogilvy VietnamMarket: VietnamSector: Tyres, fuel, accessories, servicesMedia channels: Gaming & in-game advertising, Integrated, Livestreaming, Merchandise & free gifts, Online display, Online video, Outdoor, out-of-home, Public relations, Search marketing, Social media, Television, Word of mouth, inlfuencersBudget: 3 - 5 million
Executive summary
Castrol was the market leader in lubricant oils in Vietnam, but lagged in the super-premium segment. With more than three million new vehicles hitting the roads every year, first-time users were the...