Castrol POWER1: Castrol's ultimate victory in esports

Dai Vo, Kirsty Toomer

Automotive lubricant, Castrol, gained market share and improved its brand measures amongst Gen Z in Vietnam by partnering a high profile mobile game.

Campaign details

Brand: Castrol POWER1Brand owner: BP CastrolLead agency: Mindshare VietnamCountry: VietnamIndustries: Tyres, fuel, accessories, servicesMedia channels:Competitions & contests, Gaming & in-game advertising, Livestreaming, Merchandise...

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