Castrol: Portraits of Glory

Castrol set out to create an Employee of the Month initiative in the UAE to drive mechanic loyalty and engagement by attracting mechanics to the Zoom app, grow current workshop network, increase sales and accelerate market share gain.

Campaign details

Brand: Castrol Brand owner: BP Castrol Entrant company: VMLY&RIdea creation: VMLY&R Dubai Market: United Arab Emirates Sector: Tyres, fuel, accessories, services Media channels: Virtual & augmented reality, Word of mouth, Influencers, KOLs, Events & experiential, Public relations, Outdoor, Out-of-home

Campaign video

Creative assets

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