Castrol: Portraits of Change

Castrol, an oil company, launched a campaign in the UAE to drive mechanic loyalty and engagement on the app, grow the current workshop network, increase sales and accelerate market share gain.

Campaign details

Brand: CastrolBrand owner: BPEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: VMLY&R Commerce DubaiMarket: Middle East & North AfricaSector: AutomotiveMedia channels: Word of mouth, influencers, KOLs, Outdoor, Out-of-home, Virtual & augmented reality, Mobile & apps, Public relations, Online videoBudget: Up to 500k

Executive summary

Castrol became the first brand to shed light on the perception of mechanics in the UAE by uniting technology, innovation and the power of the brand through this activation.

The experience started out from a true...

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