Castrol: Portraits of Change

Fabio Medeiros, Rola Al Badran, Leila Katrib

Castrol, an oil company, launched a campaign in the UAE to drive mechanic loyalty and engagement on the app, grow the current workshop network, increase sales and accelerate market share gain.

Campaign details

Brand: CastrolBrand owner: BPEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: VMLY&R Commerce DubaiMarket: Middle East & North AfricaSector: AutomotiveMedia channels:Word of mouth, influencers, KOLs, Outdoor,...

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