Castrol, an automotive lubricant brand, launched a campaign in Asia to expand its market share by growing penetration in top key cities, build awareness and visibility, and enhance its meaningfulness through integration, conversations and association with car enthusiasts.
Campaign details
Brand: Castrol Brand owner: BP Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Tyres, fuel, accessories, services Media channels:Content marketing, Word of mouth, Influencers, KOLs, Mobile & apps, Social...
