Castrol: Magnetic Motions for Non-Stop Improving

Dat Hoang

Castrol, an automotive lubricant brand, launched a campaign in Asia to expand its market share by growing penetration in top key cities, build awareness and visibility, and enhance its meaningfulness through integration, conversations and association with car enthusiasts.

Campaign details

Brand: Castrol Brand owner: BP Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Tyres, fuel, accessories, services Media channels: Content marketing, Word of mouth, Influencers, KOLs, Mobile & apps, Social media, Online video, Public relations, Outdoor, Out-of-home Budget: 500k - 1 million

Executive summary

Car is a fast-growing potential market to scale up in the future. The market is still niched, and the car lubricant business investment is not yet significant, which leads to the challenge that our...

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