Castrol: Live life exhilarated

Castrol, an automotive lubricant brand, launched a music video on YouTube to promote the brand in Vietnam.

Campaign details

Brand: CastrolLead Agency: Mindshare VietnamRegion: APAC

Strategy

Objective

Castrol is the overwhelming market leader in the lubricant category in Vietnam, but the market is competitive with new players looking to grow share.

With more than...