Castrol: Live life exhilarated

Castrol, an automotive lubricant brand, launched a music video on YouTube to promote the brand in Vietnam.

Campaign details

Brand: CastrolLead Agency: Mindshare VietnamRegion: APAC

Strategy

Objective

Castrol is the overwhelming market leader in the lubricant category in Vietnam, but the market is competitive with new players looking to grow share.

With more than 3 million new motorbikes hitting the road every year and 70% of the 96 million population under the age of 35 – it was clear to Castrol that winning new users & building premium imagery was critical to long term growth.

Target Audience

But with the market context of more and more young drivers entering the market, we...

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