Castrol Industrial X.0 Wisdom Jia Alliance Integrated Marketing Project

Erica Chang

Castrol, a world-renowned lubricant company, hopes to strengthen its professional image, promote industrial intelligence transformation, and strengthen its brand influence through integrated marketing and industry resource sharing.

Case details

Brand: Castrol

Brand owner: Castrol (Shanghai) Management Co., Ltd.

Main Agency: Shanghai Yusheng Culture Communication Co., Ltd.

Put on the market: Mainland China

Delivery time: May 28, 2020-November 3, 2020

Industry: Lubricants

Media channels: social media, public relations, KOL, offline activities

Budget: 4.5 million

Case summary

The global new crown epidemic and the Sino-US trade war have forced China's manufacturing industry to face digital transformation ahead of schedule. Castrol observed that the market urgently needs a platform-based organization that integrates industry needs and provides resource interoperability to help the...

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