Campaign details
Brand: Castrol Brand owner: BP Castrol Entrant company: VMLY&RIdea creation: VMLY&R Commerce Dubai Market: United Arab Emirates Sector: Tyres, fuel, accessories, services Media channels: Word of mouth, Influencers, KOLs, Virtual & augmented reality, Mobile & apps, Websites & microsites, Online video, Social mediaBudget: Up to 500k
Executive summary
Mechanics’ performance directly impacts Castrol’s growth, with brand loyalty influencing overall sales. However, as Castrol was restricted from offering financial incentives, it needed to find solutions to drive advocacy.
How could Castrol keep them...