Castrol: Castrol's Portraits of Glory

Castrol, an automotive brand, launched a campaign in the Middle East and Africa to drive mechanic and loyalty engagement, gain new customer partner acquisitions, increase sales and accelerate market share gain.

Campaign details

Brand: Castrol Brand owner: BP Castrol Entrant company: VMLY&RIdea creation: VMLY&R Commerce Dubai Market: United Arab Emirates Sector: Tyres, fuel, accessories, services Media channels:Word of mouth, Influencers, KOLs, Virtual & augmented...

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