Castrol: Castrol's Portraits of Glory

Castrol, an automotive brand, launched a campaign in the Middle East and Africa to drive mechanic and loyalty engagement, gain new customer partner acquisitions, increase sales and accelerate market share gain.

Campaign details

Brand: Castrol Brand owner: BP Castrol Entrant company: VMLY&RIdea creation: VMLY&R Commerce Dubai Market: United Arab Emirates Sector: Tyres, fuel, accessories, services Media channels: Word of mouth, Influencers, KOLs, Virtual & augmented reality, Mobile & apps, Websites & microsites, Online video, Social mediaBudget: Up to 500k

Executive summary

Mechanics’ performance directly impacts Castrol’s growth, with brand loyalty influencing overall sales. However, as Castrol was restricted from offering financial incentives, it needed to find solutions to drive advocacy.

How could Castrol keep them...

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