Castrol: Castrol Super Mechanic – Upskilling during downtime

Engine oil brand Castrol created a strong engaged community of key decision makers with its business-to-business campaign to upskill mechanics in India.

Campaign details

Brand: Castrol Brand owner: BP Castrol Entrant company: Mindshare IndiaIdea creation: Mindshare Mumbai Market: India Sector: Tyres, fuel, accessories, services Media channels: Gaming & in-game advertising, Outdoor, Out-of-home, Mobile & apps, Competitions & contests, Events & experiential, Radio & audio, Websites & microsites, Social media, Content marketingBudget: 500k - 1 million

Creative assets

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