Castrol: Become your best business partner
Thunder Shi, Nicholas Short, Rocker Hu
As a high-end leading brand in the motor oil category, Castrol's business largely comes from auto repair shops, and the frequency of motor oil consumption is relatively low, usually only when consumers need to maintain their cars. The brand hopes to establish a cooperative relationship with the owner of the auto repair shop, and mutually beneficial with business partners.
Case details
Brand: Castrol
Brand owner: BP China
Main Agency: Mindshare China
Put on the market: Mainland China
Delivery time: November 27, 2019-January 8, 2020
Industry: Lubricants
Media Channel: Navigation APP
Budget: 3.5 million
Case summary
The source of Castrol's...
