Castrol: Become your best business partner

As a high-end leading brand in the motor oil category, Castrol's business largely comes from auto repair shops, and the frequency of motor oil consumption is relatively low, usually only when consumers need to maintain their cars. The brand hopes to establish a cooperative relationship with the owner of the auto repair shop, and mutually beneficial with business partners.

Case details

Brand: Castrol

Brand owner: BP China

Main Agency: Mindshare China

Put on the market: Mainland China

Delivery time: November 27, 2019-January 8, 2020

Industry: Lubricants

Media Channel: Navigation APP

Budget: 3.5 million

Case summary

The source of Castrol's...