Castrol: Become your best business partner

Thunder Shi, Nicholas Short, Rocker Hu

As a high-end leading brand in the motor oil category, Castrol's business largely comes from auto repair shops, and the frequency of motor oil consumption is relatively low, usually only when consumers need to maintain their cars. The brand hopes to establish a cooperative relationship with the owner of the auto repair shop, and mutually beneficial with business partners.

Case details

Brand : Castrol

Brand owner : BP China

Main agency : Mindshare China

Put on the market : Mainland China

Delivery time : November 27, 2019-January 8, 2020

Industry : Lubricants

Media channel : Navigation APP

Budget : 3.5 million

Case summary

The source of Castrol's business is largely dependent on auto repair shops. Although Castrol has a large number of brand-managed stores, the number is far smaller than that of independent auto repair shops. In these independent auto repair shops, Castrol faces huge price competition pressure from other...

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