Castrol: An ultimate ride to the next

Motor oil brand Castrol POWER1 continued its partnership with online game League of Legends (LOL) in 2022 to build affinity and grow sales among Gen Z consumers.

Campaign details

Brand: Castrol POWER1 UltimateAgency: Mindshare VietnamRegion: APAC



Castrol has been the overwhelming market leader in Vietnam's lubricant category for years. Competitors become more aggressive across channels, and we start...

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