Castrol: An ultimate ride to the next

Motor oil brand Castrol POWER1 continued its partnership with online game League of Legends (LOL) in 2022 to build affinity and grow sales among Gen Z consumers.

Campaign details

Brand: Castrol POWER1 UltimateAgency: Mindshare VietnamRegion: APAC

Strategy

Objective

Castrol has been the overwhelming market leader in Vietnam's lubricant category for years. Competitors become more aggressive across channels, and we start...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today