Castrol: An ultimate ride to the next

Motor oil brand Castrol POWER1 continued its partnership with online game League of Legends (LOL) in 2022 to build affinity and grow sales among Gen Z consumers.

Campaign details

Brand: Castrol POWER1 UltimateAgency: Mindshare VietnamRegion: APAC



Castrol has been the overwhelming market leader in Vietnam's lubricant category for years. Competitors become more aggressive across channels, and we start to see volume growth challenge across segments.

On the other hand, GenZ enter the new bike market at a rapid pace, accounted to 70% of the 96 million population under the age of 35. It is clear to Castrol that GenZ is the key source of growth and winning new users & building premium imagery are critical to long term business development....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands